GR.–Publicity campaigns work best when we design them to appeal to the correct audience. Is the typical customer for poached animals and their body parts likely to respond to celebrity messages? It seems unlikely that the poachers will. Nevertheless, celebrities will draw attention to the issue, and though they might not evoke a response among the customers, they might create public attitudes that can indirectly influence customers. And for the public, knowing a problem exists is a great step toward solution.
Ban Ki-moon, Gisele Bündchen, Yaya Touré and Ian Somerhalder among those aiming to spur action to protect endangered species
UN, Nairobi, Wednesday, 25 May 2016.–“The United Nations, backed by A-list celebrities from across the globe, today launched an unprecedented campaign against the illegal trade in wildlife, which is pushing species to the brink of extinction, robbing countries of their natural heritage and profiting international criminal networks.
“Each year, thousands of wild animals are illegally killed, often by organized criminal networks motivated by profit and greed,” said Secretary-General Ban Ki-moon. “I call on all Governments and people everywhere to support the new United Nations campaign, Wild for Life, which aims to mobilize the world to end this destructive trade. Preserving wildlife is crucial for the well-being of people and planet alike.”
“#WildforLife, launched today at the second United Nations Environment Assembly (UNEA-2) in Nairobi in front of environment ministers from every corner of the planet, aims to mobilize millions of people to make commitments and take action to end the illegal trade.” Continue reading: Backed by Stars, Unprecedented UN Campaign Seeks to Mobilize Millions to End Illegal Trade in Wildlife