“Please write Seventh Generation and tell it that reform of chemical safety legislation will succeed only by moving away from reliance on animal tests. As a company that enjoys the financial support of the cruelty-free market, Seventh Generation has a responsibility to stop promoting animal testing and to actively promote nonanimal testing methods wherever possible. And until it does this you will refuse to purchase its products.
“We have provided some text for you, but we encourage you to personalize your message to make it stand out. If you decide to write your own e-mail, please be polite. Here are some talking points:
Animal testing is a questionable practice. There are alternatives. Besides, we should avoid cruelty to animals anyway. Take a minute and send your letter.