“Now, environmental and sustainable business consultants want to change that by forcing corporate leaders to take stock of the economic impact of how they manage natural resources. By accounting for this so-called natural capital, the advocates hope to see more businesses adopting practices that are both good for the environment and long term profitability, especially as climate change will further deplete natural resources, causing their values to climb and increase the cost of running business. In a 1997 paper in Nature that first introduced the natural capital concept, the 13 researchers involved pegged the Earth’s worth at $33tn. A 2014 revision raised that figure to $134tn.” From: www.theguardian.com
GR: Natural ecosystems are the outcome of hundreds and thousands of years of trial and failure. The high cost of replicating the process and thus the high value of nature will not make many businesses happy. Perhaps “natural” is a standard too high. Unfortunately, so many attempts to create man-made versions of nature have failed; natural may be the only goal that is reasonable.